In addition to writing and assigning stories, I've used social media and site analytics to drive traffic and improve engagement and personalization.
How to Pack Like an Expert
These packing tips from expert travelers will help you lighten your load on your next trip!
This Is Exactly How Much Protein Peanuts Have
The humble peanut packs a powerful protein punch. Whether your go-to is a handful of raw peanuts, crisp peanut brittle, or gooey peanut butter, you really can’t go wrong.
Enchanted Objects and the Internet of Things
MIT's David Rose explores how Internet-enabled devices will change the way we live.
DMOs Embrace Diversity
As calls for social justice ring out around the world, the meetings industry has rallied to the cause.
A 5-Step Plan for Better Work-Life Balance
Are you suffering from a lack of work-life balance? Follow this plan to do more of what you love at work and at home while still being productive
3 Women Tech Pioneers on How to Take the Reins
We talk to three women about their paths to the top in the event-technology field
Reboot Your LinkedIn Profile
If your idea of getting the most out of LinkedIn is to copy-and-paste your resume and only connect with the people you know, you need to rethink your approach.
Best Practices for Asynchronous Work
These tips will help streamline communications and increase productivity and employee happiness as you embrace asynchronous work
How NY Comic Con Is Fighting Harassment
Sci-fi and fantasy conferences have drawn ire due to inadequate anti-harassment policies. Here's how one show solved the problem.
Using Demographics to Simplify Your Social Media Strategy
Social media demography is a valuable tool, but not a blunt one.
Yes, Duncan Hines Was a Real Person
The name Duncan Hines is synonymous with cake mixes, frostings, brownies, and other baking products. But unlike Betty Crocker—a pseudonym created by General Mills executives to humanize their brand—Duncan Hines was, in fact, a living, breathing person.
Taking Meetings and Exhibitions on the Road
With travel curbed by the pandemic, two very different events were reinvented as traveling outdoor road shows.
Using Data to Improve Your Event-Marketing Strategy
Your survey results are only going to be as strong as the questions you use to get them
Bringing Mindfulness to Meetings
From the C-suite to the celebrity interview, mindfulness is everywhere. It’s even starting to center itself at meetings and conferences.
The Origin Stories of 20 Fast-Food Restaurants
Did you know that McDonald’s started out serving slow-cooked barbecue, that Subway was founded by a teenager, and that “Wendy” was really named Melinda? These fast-food origin stories may sound too good to be true, but we promise they’re legit.