In addition to writing and assigning stories, I've used social media and site analytics to drive traffic and improve engagement and personalization.
Enchanted Objects and the Internet of Things
MIT's David Rose explores how Internet-enabled devices will change the way we live.
How to Boost Your Visibility When Working From Home
Whether you’re lucky enough to work at a remote-first organization or stuck at home due to the latest Covid surge, it’s important to maintain business relationships when working from home.
Using Data to Improve Your Event-Marketing Strategy
Your survey results are only going to be as strong as the questions you use to get them
Be More Productive at Work With This Simple Trick
We all know the feeling: you have more things on your to-do list than hours in the work day. Maybe you find yourself spending the whole morning on the first task, then starting to panic at lunchtime. If you’re wondering how to be more productive, the answer could be as simple as knowing about Parkinson’s Law.
Reboot Your LinkedIn Profile
If your idea of getting the most out of LinkedIn is to copy-and-paste your resume and only connect with the people you know, you need to rethink your approach.
How NY Comic Con Is Fighting Harassment
Sci-fi and fantasy conferences have drawn ire due to inadequate anti-harassment policies. Here's how one show solved the problem.
Using Demographics to Simplify Your Social Media Strategy
Social media demography is a valuable tool, but not a blunt one.
Taking Meetings and Exhibitions on the Road
With travel curbed by the pandemic, two very different events were reinvented as traveling outdoor road shows.
How to Pack Like an Expert
Have you ever found yourself sitting on your suitcase just to get it to close? What about tossing out items at the airport to avoid excess baggage fees? These exhausting scenarios are all too common, especially during holiday travel season. Luckily there are ways to avoid overpacking and save time while you’re at it.
DMOs Embrace Diversity
As calls for social justice ring out around the world, the meetings industry has rallied to the cause.
Best Practices for Hybrid Work Schedules
As the new normal is slowly taking shape, many companies are bringing their employees back to the office two or three days a week. While it’s tempting to let employees choose their own hybrid schedules, there are some clear disadvantages to this approach.
Adopting these simple best practices for hybrid work schedules can ease much of the pain around the return to the office.
Eat Better With This Easy Plant-Based Menu
It’s cold outside! You may be skipping your trip to Italy or Florida this year, so why not take a temporary respite from winter with some imaginative cooking?
Bringing Mindfulness to Meetings
From the C-suite to the celebrity interview, mindfulness is everywhere. It’s even starting to center itself at meetings and conferences.
The Origin Stories of 20 Fast-Food Restaurants
Did you know that McDonald’s started out serving slow-cooked barbecue, that Subway was founded by a teenager, and that “Wendy” was really named Melinda? These fast-food origin stories may sound too good to be true, but we promise they’re legit.
3 Women Tech Pioneers on How to Take the Reins
We talk to three women about their paths to the top in the event-technology field