In addition to writing and assigning stories, I've used social media and site analytics to drive traffic and continuously improve engagement.
The Man Behind McDonald’s Wasn’t Even a McDonald
Ray Kroc, wasn’t even in the restaurant or food business originally, and yet he managed to change both industries forever.
Why Does McDonald’s Use the Colors Red and Yellow?
Just the sight of that yellow “M” amid a sea of red can actually stoke your hunger for fast food.
Why Do People Give Chocolate on Valentine’s Day?
Heart-shaped boxes filled with chocolates are a relatively recent tradition, but the bond between chocolate and love actually goes back thousands of years.
Fettuccine Alfredo’s Namesake Used the Pasta Dish to Cheer Up His Wife
Buttery fettuccine Alfredo is a pasta dish that’s rather well known, and often happily eaten by many. But how did it get its name?
Off the Beaten Path in the Yucatan
Grand Velas Riviera Maya has perfected the luxury experience for groups
Toward a Greener World Economy
Economist Jeremy Rifkin sees our global economy entering a ‘post-carbon’ era fueled by near-instant communication, green technology, and the Internet of Things.
Bringing Mindfulness to Meetings
From the C-suite to the celebrity interview, mindfulness is everywhere. It’s even starting to center itself at meetings and conferences.
Melbourne’s Coffee Culture
Australia's second city loves the 'tall white.'
Beyond the Beach in Hawaii
Hawaii had me at hello, or should I say aloha?
Enchanted Objects and the Internet of Things
MIT's David Rose explores how Internet-enabled devices will change the way we live.
The Green Meeting of the Future
This meeting goes beyond a net-zero impact.
How NY Comic Con Is Fighting Harassment
Sci-fi and fantasy conferences have drawn ire due to inadequate anti-harassment policies. Here's how one show solved the problem.
Inside Cleveland's RNC Security Preparations
City, state, and federal law-enforcement agencies are working together to provide security in Cleveland for delegates, visitors, and protesters.
How Airbnb Is Working With the Meetings Industry
The sharing-economy giant's CMO talks about courting business travelers.
3 Women Tech Pioneers on How to Take the Reins
We talk to three women about their paths to the top in the event-technology field